Madame Airma — The Fortune Teller of Cannes

Madame Airma is an interactive creative oracle by Artefact 3000. She playfully predicts how an advertising campaign would fare at the Cannes Lions International Festival of Creativity, then reveals the verdict through a theatrical 3D crystal-ball experience.

How it works

1. Upload your campaign board (JPG, PNG or PDF).
2. Answer a few questions: campaign name, category, client, agency, and whether the client is internationally known.
3. Madame Airma divines while an AI model evaluates the board.
4. She reveals a verdict — a predicted award tier (Grand Prix, Gold, Silver, Bronze or No Medal) with a score breakdown across creative idea, strategy, execution and results.
5. Share your verdict card, or consult the oracle again.

About

Madame Airma was created by Artefact 3000, the creative studio of Artefact, a global data & AI consultancy. It is free to use and runs in the browser on desktop (it requires WebGL).

Frequently asked questions

What is Madame Airma?

Madame Airma is an interactive creative oracle by Artefact 3000 that playfully predicts how an advertising campaign would fare at the Cannes Lions, revealed through a 3D crystal-ball experience.

How does it work?

You upload your campaign board and answer a few questions (campaign, category, client, agency). Madame Airma divines while an AI model evaluates the board, then reveals a predicted award tier with a score breakdown.

What does it predict?

A predicted Cannes Lions tier — Grand Prix, Gold, Silver, Bronze or No Medal — plus a breakdown across creative idea, strategy, execution and results.

Who made Madame Airma?

Madame Airma was created by Artefact 3000, the creative studio of Artefact.

Is it free?

Yes. Madame Airma is free to use and runs in your browser on desktop (it requires WebGL).